We are different
It's hard managing Amazon advertising in-house.
If you can’t stay on top of the latest trends and strategies.
If you’re tired of your poor results and high agency fees.
If you’re worried your competition is winning.
Within 7-days you can have a team of experts take over your advertising.
Creating a bespoke strategy based on your requirements.
Working as an additional member of your team.
Utilising in-house software to act faster and more frequently.
And adopting the latest features as soon as they are released.
Delivering high-quality reports that allow you to make well-informed decisions.
Following a simple mindset of account obsession.
To build a profitable and scalable brand on Amazon.
You tap into our whole team.
20+ years of advertising experience.
10+ years as Amazonians.
Hundreds of managed accounts across all niches.
(Online Selling Partner)
Our newsletter is read by the best
Where is your team based?All our account managers are in-house and based in India. Our management team are in the UK and Australia. This allows us to offer an incredible service at very fair prices.
Do you use software?We have custom built automations in place which help us manage your account more effectively. Because it’s our own automation we don’t have any 3 rd party software fees, which means you don’t pay any extra % fees.
How many years’ experience do the account managers have?Ranging from 3-6 years Amazon experience. Some started at Amazon whereas others were in social marketing first.
How do you communicate with clients?It depends on the client. We suggest 1 monthly call to discuss reporting, alongside daily/weekly ad hoc conversations over email, WhatsApp, or Slack/Teams.
How many accounts will your manager also be managing?Our managers handle no more than 8 accounts at once. If 1 account has high spend or a big selection, then we adjust to ensure they always have 20% extra capacity for busy periods.
Why do I need an agency?Our team only think about Amazon advertising each day. They are completely focused on learning and understanding this topic as it evolves each month. They learn from all of their clients and from each other. Improving performance. If you manage ads yourself or pass it to an employee, they; won’t be obsessed about ads, won’t have a team to consult, and won’t have multiple accounts to learn from. Wasted spend and missed revenue is typically higher than the fee that we would charge.
How fast will we see results?It depends. We suggest ~8 weeks before our changes start having real impact, but in many cases it can be in the first 4 weeks. As highlighted by our case studies here.
What will I have to do?Our team handle everything related to your advertising on Amazon. You won’t need to do anything in that part of the account.
How fast can I get an audit?Book a call within 48-hours of requesting your audit for us to go through the findings.
Will my account manager change often?Many agencies ask too much of their ads managers. Too many accounts. Too many products. If they have 15 clients, 15 lots of reports and calls, how much is left to actually work on the ads. This stress leads to high staff turnover. We keep client numbers low. So you can enjoy a long relationship with your account manager. As an extra member to your team.
How quick do you implement requests?Because we don’t spread the managers too thin, they have plenty of time for you. Running OOS and need a campaign adjusting? We get that done quickly. So you can move onto the next task.
Do you help us with our Amazon strategy?We’ve helped many business owners build their brands on Amazon. Across multiple categories. This experience is yours to tap into. Unsure whether you should roll out another 3 products yet? Ask. Want to plan Q4 in Q2? Ask.
Director of Amazon @ Hero Cosmetics
I really enjoy George's upfront and candid approach to Amazon content and recommendations. You won't find any fluff here, just direct insights.
Marketing Manager and Amazon Advertising @ The LEGO Group
George is a very fun, intelligent, and experienced Amazon expert. We chat frequently about the industry and he's honestly one of the most fun people to discuss eCommerce and amazon issues and topics with. I'd highly recommend his podcast...
AI for Paid Ads - Amazon | Google | Walmart | Instacart | Meta - Enterprise AE at Quartile
George is a giver. He creates so much quality content in an overcrowded market full of fluff that he's a constant breathe of fresh air. If you are looking to learn about Amazon whether just starting out or have a ton of experience this is the place to be.
Senior Product Manager at TikTok Shop
E-commerce is a fast-moving and dynamic space, and selling on Amazon is not easy (given it’s many complexities!). I’ve enjoyed the many forms of content George produces, especially georges.blog. His ability to cut through the noise with 10 bullets really adds va...
Commercial Strategy and Partnerships
George is great! He’s insightful and always looking to get into the detail around whatever topic we talk about. His knowledge on Amazon has helped myself, my team, and our customers in various areas. His sense of humour is hilarious and can make work ...
Head of E-commerce at The Artisan
Started following George at the turn of the year after seeing some of his posts on Linkedin. He provides some of the best Amazon-related content I've found and doesn't seem to overcomplicate things like much of the Amazon world tries to! The weekly email is great, 10 bullet...
eCommerce Lead Benelux at ekaterra, Unilever's Tea Division
George is very knowledgeable about Amazon. He frequently shares interesting and in-depth insights on best practices in e.g content optimalization, advertising or customer-journeys. I often find out about new Amazon features and services through George's blog posts rather than through the standard Amazon platforms. He is always broadening his knowledge, which is really interesting to follow. Apart from that he is also a really kind and fun guy!
Senior Key Account Manager at BIC
George's Amazon content is up there with the best I've seen available. Covering a wide range of topics that aren't always just the glitz and glamour elements of the platform, but really tangible topics that can help businesses really improve their Amazon performance. I've loved following his posts, podcasts and weekly emails and will continue to do so.
Daniela Anavitarte Bolzmann
TRIPLING Amazon sales with drool worthy content for brands | Amazon Marketing Listings Done Better
The man, the myth, the legend.....George Barnett is a one of a kind human with a passion for supporting brands. George has the unique ability to translate difficult concepts into tangible action items for brands and his PPC service is doing just that. As a fellow agency owner, it's hard to find other service providers especially who manage Amazon advertising and who are willing to help brands of all sizes like he has done with some of our clients. Thanks for being a great partner and someone I would consider a friend, cheers!
Strategy & Planning | Digital Commerce | Retail Media | Digital Shelf | B&M | Data Insights | Collaborator | Curious | CPG | P&L | People Focus
George has the rare ability to consolidate large amounts of information into a relatable and relevant way. He does this via his blog, emails, podcast (It's Always Day One), and LinkedIn posts. He tackles tough topics like what types of PDP content is really working and Search/PPC campaigns. This is not easy to do when you think about how many articles are out there on Amazon/ecommerce and then curate the info in a way that resonates with a large audience.
CMO at Profitero. eCommerce Geek.
George's insights on Amazon are some of the best out there. Especially his Insights on what works and what doesn't when it comes to optimizing product content and getting your brand to stand out in an increasingly crowded Amazon marketplace. They are always highly actionable. His newsletters and Linked In posts are on my must read list each week.
Helping B2B brands do eCommerce RIGHT | Consultant | Podcast Host | Mentor | Author |
George is a man on a mission! He helps to make sure brands are successful on their Amazon journey. Amazon is a complex beast and as an ex-'Amazonian' he knows how to expertly navigate the Amazon waters for merchant success. On top of it, he's just a super nice, down to earth bloke.